Corporate mission: to create happiness for employees, benefits for the enterprise, and wealth for society

Corporate Vision: To be a modern enterprise and create a century old brand

Corporate spirit: giving oneself the power to conquer all difficulties

Strategic goal: first strive for excellence, then strive for greatness, and then strive for strength

Business philosophy: Benevolent in morality, harmonious and innovative

Talent concept: possessing both moral integrity and talent, and applying them according to the needs of individuals

Marketing philosophy: Although ten thousand meters are long, one meter is not short

Core values: Believe in the masses, rely on the masses, and do everything for the masses